Our Scout Brand

Communications & Brand Guidelines


Who we are, what we do, how we look, how we talk

We are proud of our family of brands. While each is distinctive and important in its own right, they are all part of the wider family of Scouting and share the same values.

There are thousands of companies, charities and other organisations competing for attention. It is therefore essential that we have a clear, easily recognisable visual identity


More information at